Penguatan UMKM TRINIL Melalui Inovasi Teknologi Pengeringan, Rebrending, Dan Digital Marketing Di Kabupaten Nganjuk

Abstract

Program pengabdian kepada masyarakat ini bertujuan memperkuat dakwah kesehatan Food diversification using local commodities such as cassava has significant potential to support national food security, yet local producers often face operational constraints. This community service program aims to empower UMKM Trinil in Ngetos, Nganjuk, which produces instant thiwul and gatot. The partner's main problems include a high dependency on sunlight for drying, unstructured management, and limited market reach due to unappealing packaging and the absence of digital promotion. The methods implemented consisted of technology diffusion, training, and continuous mentoring. The results showed a significant improvement in production capacity through the implementation of a temperature-controlled drying oven, reducing the drying time from 3 days to 6-8 hours. Furthermore, product competitiveness increased via standing pouch rebranding and the launch of a digital marketing homepage (trinilnganjuk.shop). In conclusion, the integration of hardware and software innovations effectively enhances the productivity and economic resilience of the local food industry.